Life is Beautiful Festival Returns to Las Vegas

Once again converting a sprawling city landscape into festival grounds, Life is Beautiful reveals the 15 city blocks it will secure and incorporate into its music, food, art and learning event on October 24-26, 2014 in Downtown Las Vegas.

"Every year the footprint of Life is Beautiful will be completely unique because instead of working with a blank canvas like a park or open areas that can be fenced, we take over an ever-evolving urban landscape with preexisting buildings, roads and infrastructure," said festival founder Rehan Choudhry, "We have the opportunity to incorporate and really highlight the distinctive aspects of a growing Downtown Las Vegas."

Expecting to attract tens of thousands of people over the expanded three-day event, Life is Beautiful will be hosted in a similar layout to its inaugural festival last year. With the cooperation of The City of Las Vegas and Downtown Project, the Life is Beautiful perimeter will create an "L-shape" footprint incorporating street blocks from Las Vegas Boulevard to 10th Street, and Carson Avenue to Mesquite Ave. More than 25 businesses within the footprint, comprising of many new operations that have opened to the public since last year's festival such as the Container Park, will be programmed with events and activations.

"We owe much of the success of last year's festival to the support of the city officials and inclusive businesses and look forward to the same great relationships this year," continues Choudhry. "In no other place in the world would we be able to put on this type of festival, and for that we are continually grateful."

Find out more about the festival at LifeIsBeautiful.com.

Life is Beautiful is an inspirational company dedicated to helping people conquer their fears and chase their dreams. Its signature project, the Life is Beautiful Festival was founded in 2013 and launched in October of that same year as a highly successful lifestyle event featuring marquee musicians, chefs, artists and speakers. Held in the heart of Downtown Las Vegas, Life is Beautiful Festival attracted more than 60,000 patrons in its first year, and is now branching out to an international online forum for social change.