Honey Maid Features Gay Parents in New Ad
Graham cracker company Honey Maid released a new 30-second ad Monday that features a number of different families, including same-sex parents.
The video, titled "This is Wholesome," opens up with two dads holding and kissing their infant, then cuts to them walking down the street.
"No matter how things change; what makes us wholesome never will," the narrator says in the commercial. "Honey Maid: everyday wholesome snacks for every wholesome family. This is wholesome."
The clip shows a variety of different families, including multiracial families and a father with tattoos who plays the drums.
"Today we celebrate all families," Honey Maid writes on its YouTube page. "From working moms to two moms; stay at home dads to single dads; adopted kids to surrogate kids. Honey Maid recognizes that the reality of family has changed, but the wholesome connections that all families share will endure.#thisiswholesome"
As the Huffington Post points out, it’s still early to see if there will be a backlash like there was with a recent Cheerios commercial, which centered on a multiracial family. But some YouTube users have already voiced their opinions by posting on the clip, which currently has 175,108 views and 676 likes.
"I’m so glad you did this wonderful commercial! Thank you," one user wrote. "You and Cheerios are making a path for other companies to remind us that family is love, not a limited definition. Please keep up the good work!"
"This is AMAZING. Thanks for being brave enough to make this campaign. We’ll support you all the way :)" another wrote.
But there were a few disparaging comments: