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Sundance Series Works To Save Fashion Designers Hanging By a Thread

Monday Aug 6, 2012
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New York, NY - Sundance Channel is taking fashion rescue coast-to-coast with the third season of the network’s "All on the Line with Joe Zee." Set to debut Monday, September 10 at 9:00pm et/pt, the critically-acclaimed docu-series starring the fashion powerhouse and ELLE Creative Director will, for the first time, expand its purview to include the LA fashion scene and LA-based designers who could truly benefit from Joe Zee’s fashion design master class.

Armored with a top-notch team of esteemed members of the media and celebrity guests including Grammy®-Award winning singer Mary J. Blige, Oscar®-winner Octavia Spencer, Designer Whitney Port and actress Zoe Kazan (Ruby Sparks), Zee will come to the rescue of fashion labels that are at the brink of success and on the edge of failure.

The third season of the hit series will also feature new design challenges that will test the designers’ ability and temperament, as they are faced with the daunting task of turning out perfect results for ABC’s Good Morning America’s Josh Elliott and Lara Spencer, Extra’s Mario Lopez and "Revenge" star Ashley Madekwe. If the final product meets with the approval of their A-list clientele, the winning designs will be worn by each celebrity on their respective show, which will bring even more national attention to the designer.

With a proven track record for reinventing fashion lines and over 20 years of industry experience, designers long for the chance to put their line in front of Joe Zee. In the first two seasons, Zee successfully resurrected the career of Gemma Kahng, (who credited Zee and the series for helping her turn-around her business in a story recently written by The New York Times) and guided renowned American-designer Nicole Miller as she expanded her outreach to a new audience.

During each hour-long episode, Zee and his army of industry experts will unravel the designer’s business while dissecting the staff and design in an attempt to uncover the glitch that holds them back from reaching their true potential. Throughout the process, he hopes to successfully re-inspire a designer’s creativity and spirit and, in the end, re-launch their line successfully. After receiving direction and appraisal from Zee and his army of insiders and influential friends, each label will meet with buyers from major stores and exclusive boutiques including Bloomingdale’s, Neiman Marcus, Scoop, Lane Bryant, Shop Bop and QVC for what could become the opportunity of a lifetime.

The third season of the hit series will also feature new design challenges that will test the designers’ ability and temperament, as they are faced with the daunting task of turning out perfect results.

The stakes are higher than ever this season with each and every designer confronted by personal and professional challenges: one designer is at risk of losing her visa; another, a mother of two, is on the verge of losing her family’s entire life savings.

Sarah Barnett, Sundance Channel EVP and GM, comments: "Joe Zee has the rare ability to see the possibility in these businesses from both the point of view of art and commerce. He takes on whatever role is needed to mentor each of these designers who have seemingly lost their way and their vision." She added: "What results is a dramatic and thrilling ride, where creative people are given the opportunity of a lifetime if they can hear and respond to some pretty tough love from Joe."

"Television has become a valued vehicle in the fashion industry," says Joe Zee. "It’s thrilling to have the platform to provide these designers with game changing opportunities. And I am delighted that we are introducing our enthusiastic viewers to the exploding fashion scene in Los Angeles."

As Creative Director of ELLE since 2007, Zee has helped to further elevate the publication into the successful fashion magazine that it is today. He began his career at Allure Magazine and from there became the fashion director at W Magazine, then contributing editor for Details and Vanity Fair. He has also been the creative eye behind advertising campaigns for brands including DKNY, Perry Ellis, Kenneth Cole, Sean John, Banana Republic, H&M, Estee Lauder, M.A.C. Cosmetics, Chanel, Coty and others.

Additional information for "All on the Line with Joe Zee" is available at:
http://www.sundancechannel.com/all-on-the-line/social/

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