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Blood Concept Fragrance Line to Debut at Elements

Saturday Aug 13, 2011
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NEW YORK, NY - Blood Concept, a new line of fragrances from Intertrade Europe, will debut in the U.S. exclusively at Elements Showcase - August 15 and 16, 2011.

Each of the four fragrances, simply named A, B, AB, and 0, have been created by Antonio Zuddas, a photographer and copywriter, and Giovanni Castelli, a designer and artistic director. Fragrance creation has been helped by the collaboration with APF France, whose modern and unconventional approach to scent creation has been a perfect partner.

Each of the four fragrances, simply named A, B, AB, and 0, have been created by Antonio Zuddas, a photographer and copywriter, and Giovanni Castelli, a designer and artistic director.

Hosted by the CEO and owner of Intertrade Europe, Celso Fadelli, the launch will be accompanied by a Bloody Mary social at Elements Showcase on Monday August 15 from 11 am until 1 pm.

The Elements Showcase is North America’s first event devoted to the art of fragrance design. Already the definitive experience for both established and emerging designers in the world of fragrance, the second Elements Showcase features an enhanced focus on exceptional skincare, home ambiance and apothecary collections.

On August 15-16, 2011, the Elements Showcase will once again be held at Skylight West in New York City. In addition to companies returning to present new launches, attendees can expect to see a variety of new exhibitors, as well as a forum addressing the topic of fragrance as a design discipline, three new installations, pop-up experiences, and the debut of a new FiFi Award.

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