Fresh breath... and clean rivers!
Unless you’ve got some sick fetish, you want fresh breath. And if you’re an EDGE reader, I’m hoping that you’re also concerned about the environment and our (not-so-great) impact on it.
As a longtime Toms of Maine user and an educated consumer, I’ve always felt good about using their toothpaste because I know that as a company they care about their impact on the environment, the use of natural ingredients, and other progressive practices. Recently I learned about one of their new programs, which was like the icing on the cake: rivers and drinking water.
It might sound trivial, and granted rivers aren’t as ’sexy’ as some other causes du jour, but given that about 50% of the drinking water in the US comes from rivers, it’s clear that the need for clean water is of utmost importance; it impacts the lives of millions of Americans every day.
Perhaps you’re a super-environmentalist and spend part of every weekend cleaning up and helping to take care of rivers around your home. More likely however, you simply turn on the facet every day, expecting a cold glass of clean water (and hopefully dispose of chemical and household toxic waste properly to keep it out of the water system).
Luckily, there are super environmentalists out there, doing their part not only for themselves, but for everyone else as well. (And as a snarky side-note, I’m willing to bet that very few of them have the surname of Bush, Cheney, or anyone else in the current administration...) So what does Tom’s of Maine have to do with this? Simple.