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Technology

TOP STORY
Sony hopes online service will build brand loyalty

Sony’s new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, a top executive said Friday.
Sony may not fill some e-reader orders by holidays
Sony Corp. says some customers who pre-order its newest e-reader may not get the gadget in time for the holidays.

Calif. requires TVs to be more energy-efficient
California regulators have adopted the nation’s first energy-efficiency standards for televisions, a move that will eventually ban power-hungry sets from the state’s store shelves.

Microsoft’s cloud computing system is growing up
Microsoft Corp. leads its industry in part because a vast army of outside computer programmers design software that only runs on its Windows operating system. Now, the company is fighting to keep those programmers working with its tools as technology undergoes a massive shift.

IBM takes a (feline) step toward thinking machines
Scientists say they’ve made a breakthrough in their pursuit of computers that "think" like a living thing’s brain - an effort that tests the limits of technology.

House lawmakers push ban on peer-to-peer software
Stung by an embarrassing electronic leak last month revealing ethics investigations into dozens of lawmakers, Congress moved Tuesday to prohibit federal employees from using the same type of Internet file-sharing software blamed for the disclosure.

FBI says hackers targeting law firms, PR companies
Hackers are increasingly targeting law firms and public relations companies with a sophisticated e-mail scheme that breaks into their computer networks to steal sensitive data, often linked to large corporate clients doing business overseas.

USA Today tests online edition at colleges
Penn State, Indiana and Missouri are the first schools to participate in a USA Today initiative meant to test how students respond to electronic versions of printed newspapers.

Nintendo’s Mario endures even as games come and go
You might call him the Mickey Mouse of video games. He’s reminiscent of a doughnut, round and sweet and comforting. He’s also a vessel, devoid of a real personality so you can live vicariously through him.

Video game sales fall
The sharp decline in U.S. video game sales the NPD Group reported Thursday were not surprising, and analysts widely expect sales to pick up in November.

Grand Theft Auto: Episodes From Liberty City
The "Grand Theft Auto" franchise continues to dominate and excel among gamers by continually offering engaging storylines, endless possibilities for mayhem, and complex characters.

Eager gamers line up for ’Modern Warfare 2’
In the first week, fans worldwide are expected to spend at least half a billion dollars on the follow-up to 2007’s "Call of Duty 4: Modern Warfare."

New ’Call of Duty’ could set entertainment record
This holiday season’s biggest entertainment blockbuster likely will be a sequel to a popular franchise, with jarring depictions of war and an intricate story of good versus evil.

No Doubt sues video game maker over ’Band Hero’
No Doubt has sued video game maker Activision for putting words in band members’ mouths.

Chinese agencies fight for control of Web game
Chinese regulators are fighting over the right to oversee "World of Warcraft," a popular online game, in a bizarre battle that has thrust bureaucratic rivalry for control of the Internet into the open.

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