ANTI-AGING HEROES :: The New Generation
Once upon a time, we cleansed, toned, and moisturized. (Add Billy Idol videos to your nostalgic vision of 1984.)
Skin care has come a long way, babies. And, while the anti-aging regimens of two decades ago seem well-nigh prehistoric, the big news is this: if you don’t keep up with trends on an almost monthly basis, you’re behind times when it comes to age-proofing your skin.
Fear not! The latest, greatest advances in skincare are here. Apply, forget--and look 25 forever, friends.
NuSkin Face Lift
When you need to look your best, this two-part product (an activator and powder) comes to the rescue. This little marvel temporarily lifts, firms, and tones skin while reducing the appearance of fine lines and wrinkles. Choose from two formulas: original or sensitive for best results.
$36 at www.nuskin.com
JOEY NEW YORK Line-Up
Billed as "the instant safe alternative to Botox, this glossy gel really does erase years-or, at least, lines and wrinkles! Slackened skin goes sexy in minutes, and collagen helps rebuild connective tissue. Minimalists, take note: this product is perfect for the eye and face area alike.
$48 at www.joeynewyork.com or at various Bath and Body Works locations around the U.S.
DR. HAUSCHKA FIRMING MASK
Rose water, petal extract, rose wax and rose essential oil form the active nucleus of this mask, which leaves your skin feeling supersoft; mango butter and beeswax add hydration to even the mature skin (like mine!). Way big bonus: elastriicty is restored, and fine lines and wrinkles’ appearances noticeably diminishes.
$48 at Whole Foods Stores nationwide and at www.drhauschka.com.
ORLANE Absolute Skin Recovery System
This intensive recovery treatment perfect for lifeless skin-especially for those of us who have start to see a lack of firmness and tone. You’ll see an immediate boost in skin clarity and firmness, and the easing of surface wrinkles. Costly, yes; worth, it double yes.
$190 at Neiman and at www.neiman-marcus.com
SAMPAR Vivid Radiance Serum
French and fabulous, this self-proclaimed age antidote knows whereof it speaks. With a whopping 25% concentration of active ingredients, this treatment product diminishes the appearances of wrinkles and visibly reduces expression lines. As if that weren’t enough, it lifts and firms. Sampar, we love you.
$78 at Fred Segal and select spas and boutiques and www.beautyexclusive.com
GENIE Line-Smoothing Foundation
A foundation that actually eliminates lines? This Genie in a bottle will do just that, whether or not your rub it the right way. (Sorry, Christina.) With shades to suit all skin tones , this is foundation a modern marvel. Make a big impression, dude.
$ 40 at www.geniebeauty.com or www.QVC.com.
CAUDALIE Serum Liftant and Vinosource Crème Anti-Rides.
Among France’s elite skincare lines, Caudalie makes products that do what they say. Their Serum Liftant firms and tightens your skin while stimulating cell renewal. Follow this with their Vinosource Crème Anti-Rides, kissed with grape polyphenols-advanced anti-oxidants co-patented with a university division of pharmacy in Bordeaux--that actually neutralize up to 80% of the free radicals that cause premature aging of the skin.
$ 78.00 (Serum) and $49.00 (Crème), at better department stores and www.sephora.com.
AMATOKIN Emulsion Pour le Visage
Positioned as an alternative to Botox and other injections, Amatokin’s Emulsion for the Face claims to be the first and only topical compound shown to highlight the expression of stem cell markers in the skin. The technology is based on functional isolates clinically shown to reduce the appearance of wrinkles; the product also retards skin coloration associated with photo-aging. Take it from a guy in his forties-dudes, this one works!
$173.00, available at Bloomingdale’s and www.amatokin.com
MENSCIENCE Pigmentation Repair Formula
It happens to all of us: age spots on the face or hands. (Call them sunspots, but it doesn’t make it any better.) This dermatological-grade formula reduces the appearance of dark areas and age spots with a 1% Retinol solution aided by glycolic acid, vitamin C, and chamomile. Said to dissolve damaged, darkened skin patches to expose new, umblemished cells, this wonder is free of irritants and dyes.
$49 at select Nordstrom and at www.menscience.com
ALGAVITAL Concentrate Serum and Cream
Featuring active elements that favor the restructuring of the hydrolipidic film of the skin, this Italian-made, latest-advance Serum by Algodermia also minimizes superficial wrinkles and expression lines. Follow with their Revital Cream, a super-creamy emulsion that hydrates even the most mature skin at day or night. And don’t forget the décolleté area, where skin can crinkle all too soon!
$46.50, serum; $43.50 , cream; available at Wellness Men’s Day Spa in NYC and www.activaboutique.com
DAVID ANDRUSIA is a former Revlon marketing consultant and co-author of the bestseller FENG SHUI CHIC, published in 10 languages and many countries around the world. He is a marketing consultant in Los Angeles in the entertainment and beauty spheres.
