Anti-Gay Christian Group Publishes ’Naughty or Nice’ Christmas Shopping List
Officials from the vehemently gay and super annoying One Million Moms issued a press release promoting the American Family Association’s "Naughty or Nice" Christmas list, that guides the organizations’ followers to which stores are "for Christmas.
"Which stores recognize Christmas in their advertising, and who’s the Scrooge? It’s here - the list you have been waiting for so you’ll know which stores to avoid and where you can shop confidently," OMM writes. "Many of our supporters print this list and keep a copy in their handbag while in town.
"As the Christmas shopping season begins in full swing, AFA/1MM has prepared its annual ’Naughty or Nice’ retailer list. We have taken the top 100 national retailers and reviewed their websites, media advertising and in-store signage in an effort to help you know which companies are Christmas-friendly," OMM says.
AFA’s list color codes the stores and separates them by how well, or little, they promote Christmas. A store that is in a blue font is, "An AFA 5-Star rated company that promotes and celebrates Christmas on an exceptional basis." Companies in green use "the term ’Christmas’ on a regular basis, we consider that company Christmas-friendly." A business in yellow, however, "refers to Christmas infrequently, or in a single advertising medium, but not in others" and if a store is in red, that means the "Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it."
Here are some of the pro-Christmas stores: Banana Republic, CVS, Gap, Lowe’s, Macy’s, Old Navy, Sears, TJ Maxx, Kmart, Toys R Us and several more. Companies that didn’t pass the AFA’s grading include: Barnes & Noble, Family Dollar, Foot Locker, Office Depot, Pet Smart, Radio Shack, Staples, Victoria’s Secret and more.
"AFA reviewed up to four areas to determine if a company was ’Christmas-friendly’ in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store," the AFA writes. "If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach ’Christmas’ shoppers.
"If a company has items associated with Christmas, but did not use the word ’Christmas,’ then the company is considered as censoring ’Christmas,’" AFA says.