News :: National

Honey Maid Responds to Anti-Gay Reaction to Inclusive Ad

by Jason St. Amand
National News Editor
Friday Apr 4, 2014
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  (Source:Honey Maid / YouTube)

Graham crackers have never been more exciting.

Nabisco’s Graham Cracker maker Honey Maid came under fire recently for a gay inclusive ad campaign they released last month called "This is Wholesome," which featured nontraditional families, including two dads, chowing down on Honey Maid products. Unsurprisingly anti-gay groups like One Million Moms and the evangelical group the American Decency Association lashed out against the campaign, calling the snack-maker sinful.

"Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin," OMM said in a statement. "Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome."

ADA echoed OMM’s concerns and writes:

"...now Honey Maid and others are putting two moms in a same-sex relationship. They are making two dads to seem normal. Both are wrong; both are unwholesome; both run contrary to the Word of God. Satan whispers, "Did God really say...?" "YES, HE DID!" should be our quick and relentless cry."

But officials from Honey Maid are firing back with a heart-warming ad.

The commercial says "some people didn’t agree" with the company’s message and cuts to social media users slamming the company, writing that the commercial is "horrible," "NOT ’WHOLESOME,’" "disgusting," etc.

To respond, Honey Maid hired two artists to print out the negative comments, roll them up and turn them into something beautiful.

Check out the video below:


Comments

  • Anonymous, 2014-04-04 13:04:30

    That was beautiful. Good on Honeymaid for advertising REAL family values in a world that has forgotten that humanity’s diversity is our greatest asset.


  • Anonymous, 2014-04-04 14:55:15

    I congratulate this company for being open minded, unlike some of the groups criticizing them. Why can’t we all just get along? The world will be a much better place.


  • Anonymous, 2014-04-04 17:54:07

    Why can’t our world just accept the fact that there are gay people out there (as myself) and stop saying were different, cause were not were just like others and we deserve our rights just like you guys do. We should be able to marry and live just like straight people. LOVE is LOVE!


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