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Naked for a Cause

Saturday Aug 25, 2012
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Naked®, an environmentally friendly men’s underwear brand, was created to support its mission of providing post-secondary education to students in developing countries.

After being discovered on Dragon’s Den, the Canadian version of Shark Tank, ambitious 24-year-old Founder and CEO Joel Primus set out on a mission. Not only did he want to create a line of luxurious and sophisticated men’s underwear, he also wanted to make a difference.

For every Naked® purchase, the brand supports Project World Citizen - a charity that Joel founded to help build computer labs in Ghana since computer skills are vital for children to achieve post-secondary education.

Every Naked® piece is made with soft-to-the-touch Italian fabrics including micro-fiber, micro-modal and premium cotton that seamlessly form to the male figure, making him feel as though he’s wearing nothing at all. Naked’s® factories are Blue Sign Certified- one of the highest universal environmental standards in the textile industry.


In 2010, Naked® launched at Holt Renfrew and is now available stateside at David Lawrence (WA), Kitson (CA), Khaki’s of Carmel (CA) and Pockets (TX), as well on www.freshpair.com and www.thenakedshop.com

In Fall 2012, Naked will be available at Nordstrom nationwide.


LINK: The Naked Shop

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