Instagram Says Users’ Photos Won’t Appear in Ads
Instagram, the popular mobile photo-sharing service now owned by Facebook, said Tuesday that it will remove language from its new terms of service suggesting that users’ photos could appear in advertisements.
The language in question had appeared in updated policies announced Monday and scheduled to take effect Jan. 16. After an outcry on social media and privacy rights blogs, the company clarified that it has no plans to put users’ photos in ads.
That said, Instagram maintains that it was created to become a business and would like to experiment with various forms of advertisements to make money. Instagram doesn’t currently run any ads. As of now, the free service has no way to make money and brings in no revenue to Facebook.
"Our main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience," Instagram co-founder Kevin Systrom wrote in a blog post Tuesday.
What had riled users and privacy advocates was Instagram’s new assertion that it may now receive payments from businesses to use its members’ photos, user name and other data "in connection with paid or sponsored content or promotions, without any compensation" to them.
"This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used," the earlier blog post said, adding that the updates also "help protect you, and prevent spam and abuse as we grow."